Barclays realized that there was an issue with elderly people being duped over the phone for their bank details. Pete and Bas to the rescue.
I conceptualized the idea of creating a rap music video which we developed/produced in collaboration with Pete & Bas.
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a picture that sums me up right now
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The window played an integral part in expanding our minds in the early stages of the pandemic when we were locked inside, it was one of the best sources of imagination. Moleskine with paperboy led a social media campaign where the aim was to creative challenge people during the pandemic. I developed the concept for a social activation where we created a brief and collaborated with the influencer to create pieces of art for his social page.
Book'd is a start up in the beauty realm, who wanted to create a film and campaign to launch their app. The special part about this company was the focus on finding small business and small black businesses and bringing them closer to their audience, as we realised it's really hard for black people to find the right beauty services. On this brief I wrote the treatment, storyboard and directed alongside the director as well as providing on set art direction.
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What better time to spread festive cheer than at Christmas, as Brits admit to spending an average of 18 hours preparing for the festive season, going above and beyond to look after those around them.To help us say ‘thank you’ to those we’re most grateful for this year, Aero® Bliss asked Brits to nominate their unsung hero for the chance to win an exclusive carol concert on their very own doorstep.
Just Eat wanted to provide a positive tone of voice to the toxic cultural moment which was Love Island, so we found Love Island "pundits" who were a group of influencers who worked across platforms to share their takes on the nation's favourite dating show. The campaign
included creating merchandise, giveaway competitions and while handling the entire social media for the partnership.
Here I handled all of the copywriting across all of the social platforms, created the briefs for all of influencer content and collaborated with them on the content delivered.
I creatively led eBay x Love Island social campaign which was composed of various assets and social activations where copywriting, art direction and conceptual skills were all in play. Also leading/directing shoots with big talent like Laura Whitmore.
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Post Brexit there was confusion about the rules and changes in the law when it came to pets and travel.
We launched a media stunt where we sent hotels.com doggie passports and we created a film based on“fakecations” where pets would enjoy a continental trip in the UK instead of the EU in lighthearted jest at the situation.
I concepted and developed content for Amazon Prime's social media platforms like IG, Tik Tok and Meta.
The content was mainly BAU where I had to be reactive and tap into cultural trends.
This also highlighted
We crafted a campaign with eBay as the company was known for being home to so many small businesses. We thought to partner with Steven Bartlett to be an "intern" for a special two SMBs. Here I created the concept, directed the shoot and developed the social content.
A social media campaign for eBay where I concepted, produced and storyboarded the content which lived on IG, Tik Tok and Meta. The shoot was an amazing day, which included an interview and a game show with big name talent like Mason Mount and Peter Crouch honorable mention to the crowd of kids at the football ground.
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